Where designs are born
People often ask us where we come up with our shirt designs. This is a rather in depth question but I can filter it down to a simple answer. I created a brand that is revolves around life in the mountains. I create the best when I am out living the lifestyle.
Riding bikes with friends, by yourself or just out hiking amongst the peaks during sunset. This is where inspiration happens. It evokes a response and opens the mind. One of the most important parts of my business is for me to go and live it. At times when I feel a creative block I know I just need to grab my bike and ride. This may seem vague, but I really dose not need to be more complicated than that.
So get out, let yourself go and the rest will come.
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